Steven Spielberg’s Amblin Entertainment was named after Steven’s first commercial release back in 1968, a short indie film about a man and woman “amblin’” around the desert as they attempt to hitchhike. The two best examples of this are Steven Spielberg and Adam Sandler’s production companies. You can use your old work as inspiration to name your new entity. Whether your production company is commercial-focused or narrative-focused, you probably already have a rich history of work behind you. That’s why, in your additional branding, you would include the full name in the subtitle. While this can make your name easier to roll off the tongue, it doesn’t necessarily solve your first problem: it doesn’t tell clients, audiences, or future partners everything you want them to know about you and your interests right away. The most famous example of this tactic is MGM Studios – which stands for Metro-Goldwyn-Mayer, a name that certainly doesn’t have the same ring to it as MGM. You can abbreviate it into an initialism that your production company will be known by. However, it feels too long for some reason. Let’s say you’ve come up with a name that’s some combination of your interests and your name and has created your ideal personal brand. How many words are they? How many syllables? Do they rhyme? I think you’ll find that many live up to at least one of these three bullet points–especially the first two. Try to think of some of your favorite brands. Make it only 2-5 syllables long in total.Here are three ideas you can try to make it catchy: Try to come up with a name that’s easy to remember and easy to type in Google. combine your name with your production company’s focus and intent. If all fails, you can always combine the first two points on this list, i.e. Illumination and Imagine Entertainment focus on the creativity behind what the companies do, and Screen Gems takes a very blunt approach to their mandate: we make successful films. While obvious, Cartoon Network Studios tells you exactly what you’re going to get. Abrams’ Bad Robot Productions is the perfect name for a sci-fi-focused film company. Use this focus as your naming convention. Or even more granular, you want to focus only on historical docu-drama miniseries for prestige networks like AMC or HBO. Or you are a narrative hound that only wants to work in storytelling. Let’s say you are a production company that focuses on commercial work exclusively. Use your skillset or focus as inspiration If it’s good enough for Walt Disney Studios, then it’s good enough for you. The best way to use your own name in your production company is to use it sparingly.įor instance, LucasFilm is short and sweet and combines only Lucas’ last name with another qualifier in this case, the word film. While this method might work well for a well-known producer branching off and launching their own venture, it might not work as well for a no-name production company that wants to stand out. If you want to be known as a prolific producer, then naming your production company after you will let clients know you are the visionary behind their favorite productions. To help you out with ideas, here are 12 ways to name your production company. So you want a name that will stand the test of time, and deliver a quality of work that lives up to the name! That purpose, even if subtle, ends up taking on greater importance.īecause name recognition is powerful, once a viewer or business partner has seen a name multiple times, they start to associate it with the quality of the work it produces. While some famous brand names can seem randomly selected, they are often chosen for a specific purpose. So how in the hell are you supposed to come up with a name for yours? There are over 57,000 production companies around the world. Choosing a good name for your production company is an important step in your overall branding and marketing strategy.
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